About us
A NEW WAY
OF UNDERSTANDING
VISION.
Since 2013, Nordic Vision transforms the optical category in pharmacy with a proposal that unites design, innovation and knowledge of the consumer.
Our mission
LEADERS IN PRESBYOPIA.
We don't just follow market evolution: we contribute to transforming it. Since 2013, we have turned reading glasses into a category with its own visual identity, capable of activating the point of sale and generating loyalty.
Nordic Vision is synonymous with style, quality and innovation in each of its products.
Of experience in the Market
Points of sale
INTERNATIONAL PRESENCE
Integral sales concept
Stockholm · SwedenOur story
Nordic functionality.
Mediterranean sensibility.
Nordic Vision was born from the vision of Andreas and Jonna Roxe, who united the simplicity and functionality of Nordic design with the warmth and sensibility of the Mediterranean to create eyewear with real purpose.
What defines us
Three fundamental pillars
01
Optical innovation
We develop visual solutions designed for the real needs of today's consumer: reading glasses for presbyopia, screen glasses with blue light filter and sunglasses with maximum protection.
02
Design with identity
Nordic Vision unites Nordic inspiration and Mediterranean sensibility to create current, sophisticated and easy-to-wear collections.
03
360º concept
Our value is not only in the product, but in the way we present it, sell it and make it grow at the point of sale. A complete 360° solution for pharmacies.
The evolution
Our journey
2013
Nordic Vision is born
The brand was born with a clear idea: to transform the presbyopia category in pharmacy and prove that functionality, design and quality can coexist.
2015
Innovation ahead of the market
Nordic Vision incorporates Screen Glasses with blue light protection technology, anticipating a need that would become a global trend in the following years.
2017
+ 4,000 points of sale
The model consolidates rapidly. Nordic Vision reaches 4,000 points of sale and strengthens its position in the pharmacy channel.
2018
International expansion begins
The brand opens new markets and exports not only a product, but a different way of understanding the optical category in pharmacy.
SINCE THEN
INNOVATE, SET PRECEDENTS, KEEP OPENING PATHS
Nordic Vision has not stopped evolving. New solutions, new uses, new materials and new ways of presenting a product that continues to build its own category.
2025
More design, more identity, more Nordic Vision
The brand enters a new stage, reinforcing design, materials, innovation and differentiation of its collections.
2026
Diamond Collection: The culmination of an evolution
Diamond Collection represents the most sophisticated expression of all the knowledge accumulated by Nordic Vision: materials, craftsmanship and vision concentrated in our most exceptional collection.
AND WE CONTINUE
More than a decade later, Nordic Vision continues doing the same as in 2013: anticipating, innovating and transforming a market that never stops moving.