Innovation, quality and style in eye health

Clear vision, unique style

Our history

Nordic Vision was founded in 2013 with the aim of offering high quality eyewear at an affordable price, providing added value for both pharmacies and end consumers.

The concept and brand quickly expanded, allowing Nordic Vision to position itself as a leading and trusted brand that customers return to time and time again for the latest trends and innovations in optical products.

Andreas and Jonna Roxe, a Swedish-American couple with 15 years of experience in the pharmaceutical sector, decided to embark on this journey and launch the brand with a 360° concept that substantially improves the experience of pharmacies and other OTC platforms.